At last a real media campaign about caregiving. Bravo to AARP and The Ad Council for teaming up to do a series of ads about the challenges of caregiving. Below is a link to an article in recent Time Magazine about the caregivers ads.
As we move through the big demographic bump most of us are now in or about to enter parental caregiving mode and --most challenging--many of us over 45 are able to become co-caregivers--each spouse doing caregiving duties for each other.
When we hear that healthcare can keep us alive an extra ten to 15 years we forget that it's going to be a pretty complicated older decade with lots of caregiving responsibilities. So many of us got an early start and suffered alone or silently. So these ads are very welcome.
http://healthland.time.com/2012/08/16/a-new-ad-campaign-targets-overwhelmed-caregivers/?xid=newsletter-healthland
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