Oh it’s pink frenzy time again. Breast cancer awareness as corporate communication. You just know that half of the companies with pink ribbon promotions don’t give employees leave time to get mammograms or provide adequate family leave time for a caregiver to help someone with cancer. It’s a sales promotion with pretty pink pretend ad copy.
Wouldn’t a real commitment to breast cancer awareness be something like giving all women in a company two extra hours “Pink” leave each year to get a check-up or take any measures for her health. That I could almost swallow.
But the real service to women would be to tell them where the real risks hide rather than scare and distract them with pink shoes, and pink shirts and pink cupcakes.
Heart and lung. CPR. Cardio Pulmonary Reality.
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